A new shareholder letter from Netflix credited South Korean show Squid Game's record-breaking success to the company's streaming model.
The letter from Netflix's Q3 Earnings Call reads, "It’s hard to imagine, for example, how a Korean title like Squid Game would have become a mega hit globally without the momentum that came from people being able to binge it." It added, "We believe the ability for our members to immerse themselves in a story from start to finish increases their enjoyment but also their likelihood to tell their friends, which then means more people watch, join and stay with Netflix."
Read more in CBR.
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